As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general. So, it will use these types of keywords to verify that your content is, in fact, about the topic. For example, if your main keyword is influencer marketing, LSI keywords can be words and phrases like social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Identify three location-specific keywords and incorporate them into your homepage or a key service page.
Interpreting Your GMB Ranking Results
This helps you strategically link to pages with the highest potential to increase your visibility and ranking, as you align your internal linking efforts with performance insights. Before writing, identify the best keywords, those that align with your audience’s search queries. This includes primary keywords and long-tail variations, which are often less competitive but highly specific, helping you attract qualified traffic. Similarweb’s Keyword Generator can help you assess search intent effectively. Its Intent metric provides insights into what users are looking for when they search for a particular keyword, allowing you to refine your content strategy accordingly.
Optimize Your Images
- Your content should be easy to read and understand, keeping your audience interested and engaged.
- Not all searches have a featured snippet, others might even have two, like this one.
- SimilarWeb allows you to analyze traffic sources, audience demographics, and even the specific keywords driving traffic to your competitors.
- Carly Hill, Operations Manager of Virtual Holiday Party, a Team Building brand, shared an example with us.
- Local SEO is focused on optimizing your online presence to attract customers in your local area.
So scroll through the list to find relevant terms that you can incorporate into your content strategy. You’ll be presented with a list of keyword suggestions based on your seed keyword. Like search volume, keyword difficulty (KD), and competitive density (Com.).
Your primary category is the most important and determines how your business is listed in local search results. Secondary categories give you an opportunity to highlight other services your business offers. Reviews are the most important aspect of your Google Business Profile because 74% of consumers will read at least two reviews before making a purchase. Fortunately, it’s easy to start asking your current customers for reviews. Google even encourages you to request reviews and makes it easy to quickly send a link to your customers.
Use your contacts and pay attention to the credibility of the link-giving pages. If backlinks BHS Links have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. These are usually high-value pieces of content like case studies or white papers that provide unique insight. Since those resources are specific to your business, when people want to use your data in their own content, they’ll usually link back to it. This is part of the reason why blogs are so popular for businesses. It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site).
