I’m always an early adopter with technology, I recommend getting a .HOST in place for your hosting business while things are still in the beginning stages. In a year or two, it will be the “norm”, and you will be late

We chose a .HOST domain to launch our brand as a way to make it fresh and stand out moving forward. We already have virtualservers.com and virtualservers.co.uk and thought these were too generic for the future the internet has with the release of the modern TLD.

We have decided to use a .HOST domain so we could incorporate part of our company name in the TLD. We strongly believe that this will help our brand name become more noticeable and memorable, as well as helping with SEO.

We registered and began to use the WSO.net domain in 1997. We tried unsuccessfully to obtain the .com for years, so when we learned about the availability of the .host TLD we made a bold decision to be an early adopter. Being able to grab a three letter TLD in 2014 was a pleasant surprise!