To do that, just type one of the keywords that you found into Google. If you want to dive deeper into keyword research, you can check out this video. So even though long tails have relatively low search volume levels, they’re much easier to rank for. These usually make great keywords for SEO because they come straight from Google. Keyword research is usually the first step of any legit SEO strategy.
Discover Keyword Clusters
In this case, the keyword “best running shoes” has commercial search intent. They’re not looking to make one there and then (which would fall under transactional search intent). To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more.
Tracking Performance
- If you manage to earn a featured snippet, you’re doing something right.
- And that’s well worth the time spent becoming an expert in SEO.
- These tools provide insights into search volume, competition, and related search terms.
- With this understanding of how search engines rank pages, let’s explore how SEO works.
- Your competitors with high rankings online will tell you a lot about what will generate success on your website.
This is the practice of creating SEO Anomaly “hub” pages that will rank for high-volume keywords and convert Google searches into customers through CTAs. These hub pages will be supported by “spoke” pages containing related content, generally living on a blog or resources section of your site. Analyzing competitor SEO strategies will help you set realistic goals for your website. After completing this exercise, you’ll have a sense of your competitors’ most valuable keywords.
SEO is an ever-evolving field, so it’s important to keep up with the latest changes and trends. To stay on top of these changes, spend time on the fundamentals of quality website content creation, technical trends, internal and external links, site speed, and schema. Avoid common pitfalls and black hat SEO tactics, such as content scraping, link farms, and blog comment spam. So invest some time into creating great content and building the right relationships, and you’ll earn quality links.
We’re happy to assist you in building a strong link profile that aligns with your website and target audience. Use usefull tools like Google Keyword Planner, Ahrefs, and SEMrush to find the most relevant keywords for your website. These tools provide insights into search volume, competition, and related search terms.
