An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. Start with issues that have the biggest impact on your SEO and user experience. Your title tags and meta descriptions are your first chance to impress people in search results. Schedule monthly checks to catch harmful links before they tank your rankings. This tool shows you detailed performance data and actionable insights, which can help you identify areas that you need to improve.
What’s an SEO audit and why are they so important?
- Of the two, SEO is the most essential tool for most businesses.
- Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”.
- The easiest way to do this is via Google Search Console, although you can verify your ownership by adding a DNS record or HTML file.
- Some of them were simply excess header tags that had been created at some point in WordPress.
- Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic.
This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. BHS Links Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance. Best for getting customized, real-time alerts of website changes and issues. Replace SE Ranking branding with your own logo and company name.
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Technical errors like ones related to performance, SEO, mobile, and security, can negatively impact a customers‘ experience on your website. If I notice visitors aren’t staying on a site for long, or I see a lot of abandoned shopping carts — a website audit is a great way to find out why. I’d start with a website auditing tool to help analyze how my site is performing.
Auditing your website can determine whether or not it’s optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals. In conclusion, staying ahead in the world of SEO is crucial for boosting your website’s online presence and search engine rankings in 2024. Schema markup and structured data offer search engines extra content information, improving search result accuracy and visibility. Before we delve into the actual checklist, let’s talk about the SEO audit tools you’re going to need to successfully conduct it.
The keyword is extremely difficult to rank for, and the tool did identify some key areas for improvement. For free users, Claude’s analysis will also be more limited compared to Pro users because it won’t be able to process the full 180 page search quality rater guidelines document. My new free SEO tool instantly audits your content and tells you how to win based on Google’s leaked human quality rater guidelines. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here. So you can fix them before these issues impact your website traffic and revenue.
Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short. This makes it easy to add relevant E-E-A-T signals to your content based on Googles own guidelines. The YMYL guidelines are used by Google to scrutinise content written on sensitive topics like finance, health, safety or overall well-being.
Once you enter your website’s URL on their site audit tool, it instantly gives you an on-page SEO score. Along with that, it displays all the top SEO issues within your site. When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights.
