The tool also integrates with SEMRush to help you fine-tune the generated output with relevant high-performing keywords. You can also speed up the process with HubSpot’s Blog Ideas Generator. You can type in your main keyword or a brief description of your blog’s contents, and the platform will generate topics, sub-headings, and even drafts based on your input.
Once you’ve created your SEO strategy, you should also build a process to continue optimizing for new keywords and evolving search intent. Local SEO is improving search engine visibility for your business’s location. An effective local SEO strategy will surface your content in SEO Anomaly search queries from customers in your local area, letting them know your business is there to meet their needs. For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have more difficulty indexing your site, identifying your area of authority, and ranking your site pages. Lower the search engine rankings of websites that breach Google’s Webmaster guidelines.
A Guide to the Types of SEO
Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic.
Ready to Build Your SEO Toolkit?
Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results. For example, for search engines like Yahoo and Bing, on-page keyword factors are of primary importance, while for Google, links and hyperlinks are more important. Search engines are programs that allow users to search and retrieve information from the vast amount of content available on the internet.
The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies.
Improve Technical SEO
- Sometimes this extends to cover hundreds of popular search terms and phrases.
- Use HTML heading tags to define the headings on your pages to make it easier for search engines and users to understand the structure of your pages.
- Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand.
- If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
Zapier is an automation tool that allows you to connect multiple apps together to create automated workflows. If we dissect a bit further, we can see that they rank for a lot of pain points keywords. At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone.
