Regularly follow industry news, participate in webinars, and be open to adapting BHS Links your audit process based on new trends. Documentation is vital for maintaining consistency, especially as your SEO efforts scale and your team grows. Thorough documentation of each audit step ensures everyone understands the procedures and standards. A/B testing allows for comparing different SEO optimization strategies to determine the most effective approach. This data-driven method ensures informed decisions based on tangible results.
Free website checker
Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. If you check your website and your report is not looking good, you can sign up for the HubSpot Academy SEO course to learn how to improve your website’s SEO, user experience (UX), and more. The best seo audit tool for your agency is one that not only fits your current needs but also scales with your agency’s growth.
But when it comes to reporting on essential SEO issues and metrics, this is one of the more generous free plans among the usual premium software options. Its quick audit tool gives a helpful general overview of metrics like on-page SEO, social media viability, and user-friendliness (looks like SEOptimer could use some of its own advice there). Below the score summary is a list of individual elements and recommendations for each metric, ranked by priority. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement.
What Is Analyzed in an SEO Audit:
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure. To check page rendering, use tools like Google Search Console’s URL Inspection Tool or the “View Rendered Page” feature in Chrome DevTools to see how Googlebot views your pages. Compare the rendered content with what users see in the browser to spot discrepancies. Make sure all important content is visible without requiring user interaction or delayed scripts. Avoid blocking resources like CSS or JavaScript in your robots.txt file.
After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score.
Discover Important Issues on Your Website
Once a solid technical foundation is in place, the next pillar of SEO to address is content. It’s pretty self explanatory as to what a content audit looks at. And ‘SEO content audits’ just take things a step further by assessing the content from an SEO perspective. It gives you a report with an image speed grade for both mobile and desktop. Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand.
- They boost your search engine rankings and organic traffic, which leads to more qualified leads and higher conversion rates.
- Check out their rich results page to learn more about the schema types you can implement on your website.
- To check for manual actions, go to the Manual actions report in Google Search Console.
- This can be achieved by reducing the impact of third-party code, minimizing JavaScript execution time, and more.
If it doesn’t look right, you’ll get a notification so you can fix it. SEO audits can also be a great way to perform diagnostics for a struggling campaign. If your SEO strategy isn’t generating the results you expected, or if your growth has slowed to a halt, you can use an SEO audit to see if something’s wrong with your onsite optimization. The tips for identifying untapped keyword opportunities are outlined below. The best practices for auditing structured data are given below.
