On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy. That looks like the perfect place to internally link to our guide to toxic backlinks. (If you haven’t published your page yet, enter the URL you plan to use). To find what searchers are looking for, look for common subtopics among top-ranking pages. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.
SEO Audit Services
While not a direct ranking factor, they influence CTR and user engagement. Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.
If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content. Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in 2019 with the introduction of BERT into the search algorithm. You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you.
💡 Key Takeways
Use these tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of. We hope you enjoyed BHS Links this guide on on-page SEO vs technical SEO.
Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens. High-quality, engaging content keeps users on your site longer and encourages them to explore further. Deferring the loading of CSS and JavaScript files speeds up the rendering of critical content.
- Well, because having a mobile-friendly website improve user experience and can generate traffic.
- This not only improves user experience by providing additional relevant information but also helps in distributing page authority throughout your site.
- You can also use my free FAQ schema generator to create the code.
- Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”.
Adjust your strategy based on performance data to improve results. If you operate a local business, optimizing for local search is crucial. As you can now see, a page ranking at the top of Google isn’t just effortlessly streaming along. There’s a lot of work that goes into it, and this is for every page on your site.
